“So it’s almost like the only recourse other than just sort of sitting around waiting for luck to strike is dating apps.”But then, if you get tired of the apps, or have a bad experience on them, it creates this ambivalence—should you stop doing this thing that makes you unhappy or keep trying in the hopes it might yield something someday?
“81 percent of Hinge users have never found a long-term relationship on any swiping app”; “54 percent of singles on Hinge report feeling lonely after swiping on swiping apps”; “Only 1 in 500 swipes on Hinge turn into phone numbers exchanged.”Mc Leod has noticed the same waning of enthusiasm that I have.
I don’t believe hookup culture has infected our brains and turned us into soulless sex-hungry swipe monsters. It doesn’t do to pretend that dating in the app era hasn’t changed. Tinder arrived in 2012, and nipping at its heels came other imitators and twists on the format, like Hinge (connects you with friends of friends), Bumble (women have to message first), and others.
Older online dating sites like OKCupid now have apps as well.
“We have people in for focus groups all the time, and we do surveys, and since probably like 2014, it seemed like there was this sort of declining satisfaction over time in these services,” he says.
“And I think it’s really hit a low point.”Whenever using a technology makes people unhappy, the question is always: Is it the technology’s fault, or is it ours?