That's a skill any Internet company serious about surviving must master.“Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers,” said Verizon Chairman and CEO Lowell Mc Adam in a statement announcing the Yahoo acquisition. In addition to owning the AOL media properties above, the company has attempted a few home-grown efforts as well.
In a marriage that Yahoo CEO Marissa Mayer described as “poetic,” Verizon’s new pick-up won’t just be working alongside AOL to help prepare for the future. There was Sugarstring, an ill-fated tech news site that shut down about as quickly as the world bothered to notice it existed.
In a world of increasing (and increasingly warranted) regulation of Internet service providers, content and ad companies like AOL and Yahoo are more than nostalgia plays. Telecom companies today are gripped by the fear of being reduced to utilities, and for good reason.
The unbundling and decentralization of the cable package, combined with the FCC’s staunch advocacy of net neutrality, have given ISPs a glimpse of a future in which they’re every bit as exciting as the local waterworks board.
The FCC declined to comment on the proposed acquisition. For one thing, there’s precedent; if Comcast could buy NBCUniversal, there’s little reason Verizon couldn’t pick up Yahoo.
Messenger for Unix was released in September 2003, while an unofficial beta (v1.0.6) from a Yahoo employee was released around the same time.Today, it’s spending another .8 billion on Yahoo, a surprisingly popular content company.That's a lot of money for companies that have devolved into punchlines over the last several years.Remember, Yahoo isn’t just Yahoo; it’s Flickr, and Tumblr, and Yahoo Sports and Rivals.All of these sites have registered users, and registered users provide data, and data can be used to serve more lucrative ads.