I got my hands on the grey (or as LG like to call it, Titan Silver) X Cam, but it will also be available in white, gold and pink gold.
The X Cam's design is decidedly mid-range, with the all plastic body looking and feeling cheap, although it does feel solid and tapers to a 5.2mm thickness allowing it to fit nicely in the palm.
Shutter speed was reasonable, and the images I snapped on the LG booth looked pretty good, but they're not as polished as those from the LG G5.
For those addicted to selfies, LG's included an 8MP front facing snapper too, with all the bells and whistles including beauty mode and gesture shutter.
It might have been called the G4 Pro, but in the end LG said it wasn't going to launch the phone here. It has a 4.93in main screen (expected to have a 1280x720 resolution), with a separate 1.76in screen above it for notifications and more.
It's always on and allows you to easily access frequently used apps, answer phone calls and control music playback.