As Kristen Bell, who voiced “Gossip Girl” for the show, said to me, “[Schwartz and Savage] were spearheading: The show also debuted at the very end of the period during which people regularly watched shows live when they aired (as opposed to on their DVRs or laptops or phones).As Ostroff put it, “It holds such a place in pop culture and in society where people just really say, ‘I remember everything around that show.Meanwhile, a new television network, the CW, was simultaneously in the midst of a delicate birthing process.
“Phones get updated, but the inner life of teenagers, and the things that they struggle with, are pretty timeless, regardless of what device they’re on,” Schwartz said.Blair, the Veronica, inspires fear; Serena, the Betty, inspires envy. K., you can go to Columbia [University] one day a week.When they started to cast the show, Savage and Schwartz looked at online message boards, where fans of the book series had already decided that Lively—known at this point primarily for her role in 2005’s Lively was not completely sold, though. After the first year [of the show], it’ll quiet down.Your life will go back to normal and you can start going to school. I’ll do this.’”When I asked Lively if that arrangement ended up working out (even though I already knew the answer), she responded, laughing: “This is advice to anyone: when they say, ‘We promise, but we can’t put it in writing,’ there’s a reason they can’t put it in writing.” She added, “But no, the show didn’t slow down.We can’t put it in writing, but we promise you can go.’ So that’s why I said, ‘O. It just got —which is celebrating the 10th anniversary of its premiere this September—would be that show for anyone who was a teenager or twentysomething (or, in many cases, older than that! The show premiered before Instagram or Snapchat had launched, and before Facebook and Twitter had become the juggernaut forces they are today.